Category: Chamber of Commerce
Congratulations to the 2021 Chamber of the Year, OneSpartanburg, Inc. This award was presented at the Chamber Innovation Summit hosted by the Association of Chamber of Commerce Executives (ACCE). The Chamber of the Year award is the most prestigious and competitive award presented by ACCE.
Our team had the recent opportunity to virtually present at the ACCE Chamber Innovation Summit 2021 on the topic of How to Strengthen Your Chamber with Business Intelligence and Data-Driven Decisions. We wanted to share some key takeaways with you along with the recorded on-demand video.
Please join us in congratulating Kingsville Chamber of Commerce on the launch of their new website. The Kingsville Chamber works with a variety of programs and initiatives to help each member of the community succeed. This site not only features the Chamber but the city's Economic Development and Visitor’s Center. Now let’s take a look at some of the new website design, functionality, and features to help inspire your Chamber site.
Please join us in congratulating Clarksville-Montgomery County on the launch of their 4 brand-new websites: Clarksville Area Chamber of Commerce, Clarksville Economic Development Council, Clarksville Industrial Development Board and Aspire Clarksville Foundation.
Coming up with a brilliant blog post idea each week can be difficult. To make it easier, start thinking about your blog in terms of strategy. Just like your website, brochure, and monthly newsletter, your blog is an integral component of your chamber marketing plan. Every blog article you write must follow a strategy and support your chamber’s goals.
In a 2005 Wall Street Journal article, Proctor and Gamble coined the term First Moment of Truth to describe the moment when a consumer is standing in the store, in front of the shelf, and makes the decision to purchase one brand over another. Recently, a new term arose to describe the moment before the FMOT; the moment when a consumer reaches for her laptop to research a product before she ever steps one foot into the store. This “pre-shopping” moment was dubbed the Zero Moment of Truth - or ZMOT, for short.
Summer of Search, Week 6:Your chamber website’s success is directly related to how many websites are vouching for your credibility – or, in SEO-speak, how many sites are providing inbound links to your site.
Summer of Search, Week 5: To attract your target audience, you must use the right bait. Learn how to select the right keywords and integrate them into your chamber website.
As more and more organizations discover the benefits of being more personable, staff pages have begun to expand in breadth and creativity. One of the most significant changes has been the increased use of the word “team” to describe – as a single collaborative group – an organization’s leadership, board members and staff. So, should your chamber website try this new personable approach to Meet the Team pages?
